The short answer: start with the exit readiness review, then fund the two areas it shows are weakest. Every service below targets one specific reason a careful buyer would pay less for a boiler company, or walk away from it, and each one is worth doing even if a sale is years off.
We are a marketing and business consulting service. We don't install, repair or service boilers, and we don't give legal, tax, securities or real-estate advice. Sale advisory itself goes through Sedighi.ca.
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Exit readiness review
Find out what a careful buyer would question in your marketing, customer base and owner dependence, before one does.
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Transferable marketing assets
Put the domain, website, Google profile, ad accounts, phone numbers and reviews in the company's name so they survive a sale.
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Recurring revenue programs
Grow a documented base of annual maintenance customers with renewal history a buyer can verify.
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Owner-independent brand
Move the company's reputation off the owner's face and phone number and onto a brand that stays when you leave.
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Buyer-ready marketing data
Turn years of leads, calls and jobs into clean, sourced reports that hold up in due diligence.
Exit readiness review
This is a structured look at your company through a buyer's questions: who owns what, where customers come from, how much depends on you personally, and what the records can prove.
It suits owners who suspect there are gaps but don't know how big they are. You get a written, ranked list of issues with an estimate of the time each one takes to fix. Some take an afternoon; some take two heating seasons. Read the readiness review page for what is checked.
Transferable marketing assets
This is the unglamorous work of making sure the company, not a person or a past supplier, owns its domain, website, Google Business Profile, ad accounts, call-tracking numbers, social profiles and customer database.
It suits almost every owner-run boiler company we meet, because accounts get created in a hurry over many years. A buyer's lawyer will ask for a list of these assets and who controls them. The asset transfer page shows the inventory we build.
Recurring revenue programs
Annual maintenance customers are often the steadiest revenue a boiler company has, and buyers tend to look at them closely. This service grows that base and, just as importantly, documents it: sign-up dates, renewals, cancellations and the jobs each customer has generated.
It suits companies with a loyal but informal service list, the kind kept in a technician's head or a spreadsheet with no dates. See recurring revenue programs for how we approach it, and what we don't promise.
Owner-independent brand
If customers ask for the owner by name, the company's reputation will walk out the door with them. This service moves recognition from the person to the brand, carefully and over time, without throwing away the goodwill the owner built.
It suits founder-led companies, family businesses where the next generation will take over, and anyone whose personal cell number is on the truck. The brand page covers the steps.
Buyer-ready marketing data
Buyers and lenders want evidence, not stories. This service turns your call logs, ad accounts, website analytics and job records into clean reports on lead sources, cost per job and customer history, going back as far as the data allows.
It suits companies that know they are busy but can't show why. It also pays off immediately, because the same reports make your marketing decisions sharper this season. See buyer-ready marketing data.
How to choose when the budget is tight
If you can only do one thing this year, use this order of priority:
- Any asset you don't control. A lost domain or a locked Google profile can stall a sale outright, so recover those first.
- Your recurring base. It takes the longest to build, so start early.
- Your data. Every month of clean records you start collecting now is a month of history a buyer can see later.
- Brand independence. It matters most when the owner is the face of everything.
What none of these services do
It helps to be clear about the edges. None of the five services values your company, finds a buyer, drafts a share purchase agreement or plans your taxes. Those jobs belong to Sedighi.ca for the advisory side and to your own lawyer and accountant for the legal and tax side. What we do is make sure that, when those people start work, the marketing and customer side of your boiler company is already documented, owned and running without you in the middle of it.
Our three-year exit readiness timeline lays these out across seasons, and the pricing page shows what each plan includes.
Frequently asked questions
Do I need all five services?
Rarely. Most owners need two or three, depending on what the readiness review finds. A company with a strong maintenance base but messy accounts needs asset work first; one with clean accounts but an owner-centred reputation needs brand work first.
Which service should come first?
The exit readiness review, because it tells you where the gaps are and in what order to close them. If you already know your biggest problem, for example a domain held by a former web designer, you can start there instead.
Do these services include finding a buyer?
No. Finding buyers, negotiating and structuring a sale are handled by Sedighi.ca with your own lawyer and accountant. Our services prepare the marketing and operating side of the business beforehand.
Can the work be done while we stay busy in heating season?
Yes, and it should be planned that way. We schedule account transfers and data clean-up for the shoulder months, and keep anything that touches the phones or website away from the first cold weeks of the year.